Wednesday, December 21, 2016

Brand Spotlight: Freed (including Chacott)


This British brand is known worldwide as the major supplier of pointe shoes to professional ballet companies.  Freed also produces dancewear for ballet academies across Europe. 

pronunciation
Freed = exactly as written, Chacott = Shuh- kott
website
freedoflondon.com
styles of dance included
ballet, pointe, jazz, hip-hop, ballroom, tap, character
types of items
shoes, bodywear, accessories, warm-ups, streetwear
country of origin
UK
price point
moderate to luxury
quality
very good
availability
Some availability in local dancewear stores in the US and abroad.  Chacott flagship stores in NYC and  other large cities worldwide.  Some items available on discountdance.com.  Full availability on official website.
sizing
pointe shoes: true to size (UK sizing—to convert from US street size, subtract 2 to 2.5).
Jillian’s top pick
Freed Studio II pointe shoes—the shape is generic and comes in 4 widths to accommodate many foot types.  A good introduction to Freed shoes for a budding professional.  (suitable for advanced ballet dancers only)
Jillian’s item to avoid
none to speak of

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