Wednesday, May 25, 2016

Brand Spotlight: SoDanca


This Brazilian brand came to be in the 1980s.  In order to better meet dancers’ needs, the Teixeira Araujo family opened two So Danca locations in Sao Palo.  Over the years, they have kept on creating items that meet dancers’ needs of affordability, style, and function.


pronunciation
So-dance-uh
website
sodanca.com (browse only)
styles of dance included
ballet, pointe, tap, character, jazz, ballroom, modern/lyrical/contemporary, flamenco, acrobatic/gymnastics
types of items
shoes, bodywear
country of origin
Brazil
price point
generally low-moderate
quality
decent, but nothing special
availability
Pretty broad availability in the US.  Easy to find most items in local dancewear stores and online (discountdance.com, etc.).  Some items can be special ordered in additional colors and widths; this has to be done through a dancewear store.  Individuals cannot order from official website.
Sizing
Shoes: ballet shoes (including pointe): 1.5-2 sizes down from US street size

hard shoes (character, ballroom, tap): street size to up 1 size (US sizing)

leotards/bodywear: true to size

warm-ups: true to size, but waistbands can be tight
Jillian’s top pick
D-340 tank “ladder back” leotard.  Comfy and flattering.
Jillian’s item to avoid
SD-55 children’s ballet shoes and BA-13 adult ballet shoes.  Both have a clunky fit and are not very comfortable.  While not terrible items, there are many better options out there.  Pointe shoes also fit very wide and are just “ok” quality.

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