Apolla Performance Wear reached out to me a couple weeks ago. The company's mission is to help dancers reach their potential by building a strong base of foot care. Their products are shocks (shoe+sock) meant to fit like a second skin and take the beating our feet don't need to.
How often have floor burn or callouses made modern class a painful experience? Have you worn socks under your jazz or tap shoes, only to find them bunched up and uncomfortable within an hour? And what about that time you tried doing barre in socks to better feel the floor, only to find you were sliding around all over the place?
Apolla endeavors to improve the dance experience by improving the footwear. While it might not sound like a revolutionary position, the amount of dedication the company has put into the goal is worth noticing. Well-known choreographers and dancers around the world (recognize some of your favorites from So You Think You Can Dance in the video?) are wearing Apolla Shocks and seeing great results. And this mission is definitely something I can get behind.
Check out Apolla's website here https://www.apollaperformance.com/. It's extremely thorough and informative!
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